Axios’ Kara Swisher asked Apple if it’s prepared to work in the video-capture arena with the company.
In the video, Apple CEO Tim Cook says, “I think it’s great to have video, and I think we have to be able to capture that video and bring it into our own app, but I think that the challenge for us is not going to be a lot of manual labor.”
Cook also says he has no plans to move into video production.
In a statement on Monday, Cook said Apple is “exploring” ways to integrate its software into other applications, including its iMovie and Photos apps.
Apple is also reportedly planning to roll out video sharing capabilities for iOS, including a “video chat feature” that could allow users to upload clips from a camera to share on Facebook and Twitter.
Cook also said the company is exploring “other options for automated video capture that we believe will add value to our customers.”
Apple has already made a few notable changes to the way it works with developers, including removing the ability to opt out of video capture from developers that use third-party software.
In addition, Apple is adding a new app called Video Capture to its iOS apps that will allow developers to capture video in any iOS app and then send it to the company for analysis.
Apple also introduced video-tracking functionality in iOS 9 last year and will make it available for iOS 10.